Juventus unveiled their new logo this week in a bid to continue their pioneering ways. Embracing the evolution of football, the Italian club rejected the symbols of Turin and Italy, focusing instead on clean lines that represent a developing brand.
Hysteria sometimes accompanies change, and many fans felt saddened by the decision to opt for a logo that fails to adequately represent the history of such a celebrated club, especially in a modern world dominated by purchased prestige. Juve fans feel pride in noting they are not new; they have always been and always will be winners, and thus hoped for a logo that would represent such pride.
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