If Juventus activate Gonzalo Higuain's €94.7 million release clause, they will be making the second-most expensive purchase in football history. Only Real Madrid paid more for Gareth Bale. Yet while Juve fans marvel at the financial muscle of their beloved club, they cannot help but be anxious. Is he worth it?
The short answer is no. Does that matter? Juventus are not splashing the cash to buy a player thought to be the missing link in an otherwise perfect squad. No, the purchase of Higuain is a strategic move designed by the club to achieve prominence, to win back the world's curiosity. Juventus want to be taken seriously, and here is the money to prove it.
When the Bianconeri returned to Serie A after their demotion, they spoke of a project, a burning desire to return to winning ways.
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