While Juventus prepare for their next challenge against Chievo Verona, Deloitte published the football money league, profiling the highest-earning clubs in football today. Sadly for Serie A, only Juventus made the top 10 list. The Italian league had five teams at the top 13 years ago -- how the mighty have fallen and continue to fall.
Italian sides are embarrassingly dependent on the revenues generated from TV deals, but the Bianconeri are attempting to grow the brand and increase the number of money-making avenues. Commercially, their earnings still fall far below the best and biggest, especially when compared with the likes of Manchester United, but perhaps that's to be expected.
What is shocking to discover is that Juventus fall far below even the likes of Schalke 04 in certain financial categories.
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